[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fFrQV60FJPVzVvlE6GF24zrw7DjsuotxcpGWEbHZTLqo":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":12,"question":18,"related":19,"source":27,"type":38},[],"2023-05-09 09:36:44",33653597,[8,9,10,11],"total","awareness","consideration","choice",{"courseId":13,"courseImg":14,"courseName":15,"workId":16,"workName":17},"1000009987","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F4fcf002bc3cbac73f88cbb64c535fc80.jpg","国际市场营销（山东交通学院）","22335368","国际市场营销（山东交通学院）教程考试","With respect to consumer decision making, the ________ set is the set of strong contenders from which one will be chosen as a supplier of a good or service",[20,29,39,44,49,58,63,72,75,80],{"answer":21,"createTime":5,"id":22,"options":23,"question":26,"source":27,"type":28},[],33653516,[24,25],"对","错","If a company sought to grow by starting new businesses that have no relation to its current technology, products, or markets, the company would be using a market penetration strategy.( )","v2",3,{"answer":30,"createTime":5,"id":31,"options":32,"question":37,"source":27,"type":38},[],33653518,[33,34,35,36],"board of director","major stakeholder","management team","division","Most large companies consist of four organizational levels: the corporate level, the ( ) level, the business unit level, and the product level",0,{"answer":40,"createTime":5,"id":41,"options":42,"question":43,"source":27,"type":28},[],33653523,[24,25],"A strategy is a game plan for achieving what the business unit wants to achieve.( )",{"answer":45,"createTime":5,"id":46,"options":47,"question":48,"source":27,"type":28},[],33653527,[24,25],"Heavy users of a particular product are often a small percentage of the market but account for a high percentage of total consumption",{"answer":50,"createTime":5,"id":51,"options":52,"question":57,"source":27,"type":38},[],33653582,[53,54,55,56],"psychologically young","female-oriented","Young Digerati","Cosmopolitans","The fact that Honda described its boxy Element as a "dorm room on wheels," but then attracted so many baby boomers that the average age of the Element turned out to be 42 is an illustration of the fact that baby boomers may be ________",{"answer":59,"createTime":5,"id":60,"options":61,"question":62,"source":27,"type":28},[],33653587,[24,25],"Companies following a market specialization strategy offer one product to as many markets as possible",{"answer":64,"createTime":5,"id":65,"options":66,"question":71,"source":27,"type":38},[],33653592,[67,68,69,70],"trademarking","a brand name","a brand personality","co-branding","The Marlboro Man was depicted in the advertisements of Marlboro cigarettes as a rugged outdoor, tough cowboy type. This was done to establish what is called ________",{"answer":73,"createTime":5,"id":6,"options":74,"question":18,"source":27,"type":38},[],[8,9,10,11],{"answer":76,"createTime":5,"id":77,"options":78,"question":79,"source":27,"type":28},[],33653604,[24,25],"Marketers need to be aware of the status-symbol potential of brands because people usually choose products which reflect their role and their actual or desired status in a society",{"answer":81,"createTime":5,"id":82,"options":83,"question":88,"source":27,"type":38},[],33653634,[84,85,86,87],"adaptable","memorable","meaningful","likeable","Which of the following is a defensive criterion for choosing brand elements"]