[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$f6eRRe3camhH-B_fiM6jGyND3TNcAll7-rmSkJJZ8C94":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":10,"question":16,"related":17,"source":27,"type":34},[],"2023-06-09 09:15:16",33653665,[8,9],"对","错",{"courseId":11,"courseImg":12,"courseName":13,"workId":14,"workName":15},"1000009987","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F4fcf002bc3cbac73f88cbb64c535fc80.jpg","国际市场营销（山东交通学院）","22335560","国际市场营销（山东交通学院）教程考试","The role of a relatively high-priced brand in a portfolio is often to attract customers to the brand franchise or to "build traffic."",[18,29,35,40,49,54,57,62,67,76],{"answer":19,"createTime":5,"id":20,"options":21,"question":26,"source":27,"type":28},[],33653514,[22,23,24,25],"Missouri-Pacific Railroad: We run a railroad","Xerox: We make copying equipment","Standard Oil: We sell gasoline","Encyclopedia Britannica: We distribute information","Which of the following is best described as a market-oriented business definition?( )","v2",0,{"answer":30,"createTime":5,"id":31,"options":32,"question":33,"source":27,"type":34},[],33653525,[8,9],"If Xerox Corporation defined its scope of business as 'making copying equipment,' it can be classified as a marketing definition.( )",3,{"answer":36,"createTime":5,"id":37,"options":38,"question":39,"source":27,"type":34},[],33653576,[8,9],"The behavior people exhibit as they pass through certain life-cycle stages, such as becoming a parent, is largely fixed and does not change over time",{"answer":41,"createTime":5,"id":42,"options":43,"question":48,"source":27,"type":28},[],33653577,[44,45,46,47],"Savvy Shoppers","Image Seekers","Satisfied Sippers","Enthusiast","The ________ segment of the US premium wine market skews male, has an average age of 35, and uses wine as a badge to say who they are, so they are willing to pay more to make sure they're getting the right bottle",{"answer":50,"createTime":5,"id":51,"options":52,"question":53,"source":27,"type":34},[],33653648,[8,9],"When a parent brand covers a new product within a product category it currently serves, it is called a line extension",{"answer":55,"createTime":5,"id":6,"options":56,"question":16,"source":27,"type":34},[],[8,9],{"answer":58,"createTime":5,"id":59,"options":60,"question":61,"source":27,"type":34},[],33653673,[8,9],"A firm's branding strategy is also called the brand architecture",{"answer":63,"createTime":5,"id":64,"options":65,"question":66,"source":27,"type":34},[],33653690,[8,9],"In the statement, "Volvo develops its cars for buyers to whom safety is a major concern, positioning the vehicles as the safest a customer can buy," buyers to whom safety is a major concern is the target market",{"answer":68,"createTime":5,"id":69,"options":70,"question":75,"source":27,"type":28},[],33653693,[71,72,73,74],"initiator","influencer","decider","buyer","Dennis requests his father to buy him a PlayStation® for his birthday. With respect to consumer decision roles, which role is Dennis currently playing",{"answer":77,"createTime":5,"id":78,"options":79,"question":84,"source":27,"type":28},[],33653699,[80,81,82,83],"understanding the reasons they are not using it","offering financial incentives for first-time use","increasing the usage rate of existing users","developing a new product that better meets their needs","The key to attracting potential users of a product or service, or even possibly nonusers, is ________"]