[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fWV5mmTDsbmjUvyRUpg-_YTYS_F9R1WYrouolkSLKOew":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":12,"question":18,"related":19,"source":29,"type":30},[],"2023-05-07 17:50:39",6233217,[8,9,10,11],"突发性","严重性","普遍性","复杂性、敏感性",{"courseId":13,"courseImg":14,"courseName":15,"workId":16,"workName":17},"1000006262","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002Fad0be8f5beeaad24d25d1771223c03ef.jpg","公共关系与人际交往能力","3702865","第七章单元测试","公共关系突发事件特征有 ( )",[20,31,34,43,52,61,70,79,88,98],{"answer":21,"createTime":5,"id":22,"options":23,"question":28,"source":29,"type":30},[],6233192,[24,25,26,27],"给消费者一种愉快的感觉","显示首创、革新、改进的精神","能列出商品或服务的真正优点,能为消费者解决问题","要有明确的承诺和潜在的推销力量",""优秀广告"作品基本条件有:( )","v2",1,{"answer":32,"createTime":5,"id":6,"options":33,"question":18,"source":29,"type":30},[],[8,9,10,11],{"answer":35,"createTime":5,"id":36,"options":37,"question":42,"source":29,"type":30},[],6233237,[38,39,40,41],"注意会议接待人、主持人和发言人的角色搭配","组建一个与外界联络的新闻中心","对接听"热线电话"的工作人员进行必要的培训","重视新闻发布后的工作","新闻发布会的策划要点有:( )",{"answer":44,"createTime":5,"id":45,"options":46,"question":51,"source":29,"type":30},[],6233239,[47,48,49,50],"社会组织的宗旨精神","社会组织的经营方针","社会组织的员工素质","社会组织的盈利模式","公共关系广告,是社会组织通过传媒向社会公众传播社会组织的信息,主要有:( )",{"answer":53,"createTime":5,"id":54,"options":55,"question":60,"source":29,"type":30},[],6233240,[56,57,58,59],"详细、全面、准确地当众介绍突发事件的过程以及所采取的措施","诚恳地对所发生的突发事件表示遗憾或者歉意","不要发布不准确或似是而非的信息","不要发布对社会组织有负面影响的信息","突发事件新闻发布会沟通技巧有:( )",{"answer":62,"createTime":5,"id":63,"options":64,"question":69,"source":29,"type":30},[],6233361,[65,66,67,68],"语言","文字","图像","实物","广告载体形式一般有:( )",{"answer":71,"createTime":5,"id":72,"options":73,"question":78,"source":29,"type":30},[],6233401,[74,75,76,77],"严格遵守广告法规","必须尊重受众感受、摸准公众心理以情感人","内容要真实可信、标题要醒目鲜明、文词要简练易记","主题要明确突出、构思要新颖独特","公共关系广告的基本原则有 ( )",{"answer":80,"createTime":5,"id":81,"options":82,"question":87,"source":29,"type":30},[],6233414,[83,84,85,86],"针对性","主题性","计划性","多样性","专题公共关系活动的特点有 ( )",{"answer":89,"createTime":5,"id":90,"options":91,"question":96,"source":29,"type":97},[],6233428,[92,93,94,95],"宣传内容不同","表达方式不同","实际效果不同","主要受众不同","下列哪些不是公共关系广告与商品广告的区别 ( )",0,{"answer":99,"createTime":5,"id":100,"options":101,"question":106,"source":29,"type":97},[],6233442,[102,103,104,105],"将突发事件真相"包装起来",防止扩大影响","化被动为主动,将由于突发事件带来的负面影响降低到最低限度,争取向好的方面转化","协调各方,防止事态扩大","利用媒体,多传播社会组织的"正能量"","处理突发事件的原则之一坚持"时间第一"的原则,主要目的是 ( )"]