[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fLCODPQxRpUk5kt0CiPnJe71EwCTL9C0vmW5uZL1YDTs":3},{"answer":4,"createTime":5,"id":6,"options":7,"origin":12,"question":18,"related":19,"source":28,"type":29},[],"2023-05-07 23:06:05",969308509,[8,9,10,11],"Sponsorship is a public relations tool","In return for financial or other support, a sponsor will usually have the right to display or associate their brand name, logo, or advertising with an event or person","A sponsor must legally ensure that an event or person they are sponsoring has some form of relationship with their products or activities","Consumers are beginning to pay less attention to corporate sponsorships",{"courseId":13,"courseImg":14,"courseName":15,"workId":16,"workName":17},"1000007228","https:\u002F\u002Ftihai-oss-cloud.itihey.com\u002Fimg\u002F014e132f4af475dc49363ed9902b7b21.jpg","解密市场营销（双语）","54482712","第八章单元测试","Which of the following statements are correct",[20,30,39,48,56,64,73,82,86,89],{"answer":21,"createTime":5,"id":22,"options":23,"question":18,"source":28,"type":29},[],969308230,[24,25,26,27],"Choosing appropriate media makes it possible to aim advertising at potential target markets","The choice of media in which to advertise can positively or negatively impact on a brand's image","Public relations campaigns are generally high cost","Public relations activities can be used as a tool to combat negative perceptions or events","v2",1,{"answer":31,"createTime":5,"id":32,"options":33,"question":38,"source":28,"type":29},[],969308233,[34,35,36,37],"The marketing message can be tailored to suit the potential buyer's needs","Personal selling is time-consuming","Personal selling has a more limited reach","Personal selling is relatively expensive","Which of the following are disadvantages of personal selling over other promotional activities",{"answer":40,"createTime":5,"id":41,"options":42,"question":47,"source":28,"type":29},[],969308329,[43,44,45,46],"To counter negative publicity","To generate positive publicity and goodwill","As part of crisis management","To build and sustain good relationships with stakeholders","A public relations campaign could potentially be used by an organisation for which of the following reasons",{"answer":49,"createTime":5,"id":50,"options":51,"question":18,"source":28,"type":29},[],969308335,[52,53,54,55],"Loyalty programs reward consumers for the amount they spend","Loyalty programs can be a form of consumer sales promotion","Loyalty programs are designed to encourage repeat purchases","Loyalty programs include signage and displays in stores, and free product trials of demonstrations in stores",{"answer":57,"createTime":5,"id":58,"options":59,"question":18,"source":28,"type":29},[],969308366,[60,61,62,63],"Advertising in newspaper can be effective in reaching niche target markets","The overall effectiveness of advertising can be difficult to measure","Advertising in magazines can be effective in reaching niche target markets","Advertising via television can be effective in targeting a geographically concentrated audience",{"answer":65,"createTime":5,"id":66,"options":67,"question":72,"source":28,"type":29},[],969308437,[68,69,70,71],"A consumer feeling they have purchased too much after a shopping trip is an example of post-purchase dissonance","A consumer feeling they have purchased what they expected after a shopping trip is an example of post-purchase dissonance","A consumer having second thoughts about the wisdom of a product purchase is an example of post-purchase dissonance","A salesperson who follows up with a customer after they have made a purchase may be able to reduce that customer's post-purchase dissonance","Which of the following statements are correct in relation to post-purchase dissonance",{"answer":74,"createTime":5,"id":75,"options":76,"question":81,"source":28,"type":29},[],969308470,[77,78,79,80],"Event promotion","Media liaison","Lobbying","Product pricing","A public relations professional would likely engage in which of the following activities",{"answer":83,"createTime":5,"id":84,"options":85,"question":18,"source":28,"type":29},[],969308480,[60,61,62,63],{"answer":87,"createTime":5,"id":6,"options":88,"question":18,"source":28,"type":29},[],[8,9,10,11],{"answer":90,"createTime":5,"id":91,"options":92,"question":18,"source":28,"type":29},[],969308515,[93,94,95,96],"An organisation can implement sales promotion strategies to offer extra value to consumers in a bid to increase sales","An organisation can implement sales promotion strategies to offer extra value to retailers in a bid to increase sales","An organisation can implement sales promotion strategies to offer extra value to salespeople in a bid to increase sales","An organisation can implement sales promotion strategies to smooth demand"]