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单选题 1 Apex Ink Producers is considering moving from using its current salesperson-based sales channel to a multiple channel model. Which of the following is a reason Apex would use multiple sales channels instead of a single channel? (2.2)
学科：21级销售管理 Sales Management
时间：2023-11-17 15:42:40
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题目1单选题
1 Apex Ink Producers is considering moving from using its current salesperson-based sales channel to a multiple channel model. Which of the following is a reason Apex would use multiple sales channels instead of a single channel? (2.2)A. The company's sales model channels all customers through its web portalB. The company's customers would like to purchase products using various methodsC. The company's costs associated with multiple channels are sure to be offset by increased margins on productsD. The company's sales staff is requesting flex-timeE. The company's customer base is located in multiple areas all over the country
题目2单选题
2 Another word for "channel" in the phrase "sales channel" is: (2.2)A. grooveB. staffC. methodD. websiteE. order
题目3单选题
3 The Board of Directors of GenTech Corporation, which manufactures silicone parts for use in surgical procedures, is urging the company's management to convert to an electronic data interchange system. Which of the following is NOT an advantage of electronic data interchange (EDI)? (2.2)A. lowered costsB. real-time inventory managementC. increased human interactionD. automatic reorderingE. efficient use of current technology
题目4单选题
4 Reverse auctions are one method that uses the internet to facilitate sales of products and services. Reverse auctions tend to provide the price advantage for: (2.2)A. the vendorB. the licenseeC. the wholesalerD. the brokerE. the customer
题目5单选题
5 Which of the following is LEAST likely to influence a customer's purchase? (2.2)A. a personal relationship with the salespersonB. the company selling the particular product they wantC. a choice of ways in which they can buy the productD. a competitive price for the productE. the sales forecast from the company
题目6单选题
6 What does the word "purify" mean in terms of the sales function? (2.2)A. It means to change the ways non-sales activities occur so they cost the company lessB. It means to ask all employees, regardless of job function, to sell to any customer they have contact withC. It means to carefully consider the product line and eliminate products that do not sell wellD. It means to convert factories and production lines to have the least environmental impact possibleE. It means to choose the most expensive method to reach customers
题目7单选题
7 Service providers that manage outsourced salesforces in foreign countries have all of the following challenges EXCEPT: (2.2)A. They have to train the workers to speak English with an American accent and using American expressionsB. They have to set metrics in collaboration with the client companyC. They have to write and implement the correct sales script for the clientD. They have to sync their customer information tracking technology with the client's systemE. They have to provide a college education for their workers
题目8单选题
8 Outsourcing is an increasingly-popular method of increasing profits. In what way can outsourcing selling activity benefit a company financiallyA. The average compensation per salesperson increases significantlyB. Outsourced salespeople cost the company less money per saleC. Companies have to train the outsourced salespeople in American slangD. Some companies use a mix of in-house and outsourced salespeopleE. Outsourced jobs may be filled either in the US or in foreign countries
题目9单选题
9 The Director of Sales and Marketing for InNet Software Solutions is considering outsourcing salespeople, and is weighing the pros and cons of each approach. All of the following are advantages of keeping sales positions in-house instead of outsourcing EXCEPT: (2.2)A. a company can control the actions of its own employees, including non-sales job tasksB. a company can train the sales staff using its own methodsC. a company can control who they hire to sell for themD. a company's salespeople will focus exclusively on selling that company's product lineE. a company's salespeople will have to learn American slang and expressions
题目10单选题
10 An advantage of outsourcing the sales function is that selling costs can be shared with other manufacturers. If a company manufactures spark plugs, which would be the best company for them to share their outsourced salespeople with? (2.2)A. a company that manufactures spark plugsB. a company that manufactures fan beltsC. a company that manufactures bicycle chainsD. a company that sells credit card processing servicesE. a company that sells advertising in women's magazines
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