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单选题 Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers
学科：市场营销学(全英文) Principles of Marketing
时间：2024-01-08 11:52:11
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题目1单选题
As a marketer of pesticides, you should be concerned about all of the following natural environment trends mentioned in your text except ________A. shortages of raw materialsB. increased pollutionC. increased government interventionD. persistence of cultural valuesE. chemical pollutants in the food supply
题目2单选题
Your marketing department is currently researching the size, density, location, age, and occupations of your target market. Which environment is being researchedA. demographicB. psychographicC. economicD. geographicE. cultural
题目3单选题
Business legislation has been created for three basic reasons: to protect companies from each other, to protect consumers, and to ________A. protect the interests of societyB. regulate pricesC. increase world tradeD. regulate monopoliesE. promote social responsibility
题目4单选题
Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customersA. the marketing environmentB. strategic planningC. target marketsD. the marketing mixE. none of the above
题目5单选题
Chet Hoffman's chain of travel agencies has identified the lesbian, gay, bisexual, and transgender community as a growing market that spends an increasing percentage of its income on travel. Which of the following would be the least effective component of a marketing plan for Chet to take advantage of this opportunityA. develop a presence on social networking sitesB. position his agency as focused on specialized experiencesC. implement a mass marketing campaignD. place specially-targeted ads in gay-themed publicationsE. sponsor social events in metropolitan areas
题目6单选题
_____ may impact product demand at McDonald's more than ________A. Recognizing people with disabilities; recognizing an increasing Asian marketB. Geographic shifts in population; the increasing gay and lesbian marketC. The green movement; cause-related marketingD. Changing lifestyles; geographic shifts in populationE. An increased white-collar population; a better educated population
题目7单选题
A marketing program promoting small/home business and technological support services would most likely target which growing demographic segmentA. MillennialsB. telecommutersC. the lesbian, gay, bisexual, and transgender communityD. adults with disabilitiesE. baby boomers
题目8单选题
Nearly 10 percent of American workers are working out of their homes with technological conveniences such as PCs, Internet access, and fax machines. These workers are referred to as the ________ marketA. telecommuterB. SOHOC. mobileD. work-at-homeE. contract
题目9单选题
Which of the following groups of expenses uses up most household incomeA. food, housing, retirement planningB. housing, insurance, taxesC. food, housing, transportationD. housing, taxes, transportationE. food, travel, savings
题目10单选题
Because of increasing ________, Americans will demand higher quality products, books, magazines, travel, personal computers, and Internet servicesA. incomeB. family sizeC. levels of educationD. social class awarenessE. ethnic diversity
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