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单选题 In Singapore, Coca-Cola wanted to develop an advertisement program. They selected a group of teenagers in a room, and a trained moderator facilitated discussion asking questions on brand's image, advertisement, social trends, TV watching habits, and snack usage. This type of research is called ( )
学科：International Marketing（国际市场营销）
时间：2024-04-11 04:27:00
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题目1单选题
A bowling alley operator could use ( ) to determine why customers do not seem to like his bowling alley's new locationA. marketing researchB. an EDI systemC. public relationsD. transactional marketing
题目2单选题
Post Properties is a company that manages apartments in various communities. It is concerned with a glut of apartments in Atlanta, Orlando, and Dallas Its market researcher begins by examining the rental markets in the Southeast, the history of apartment buildings, local economies, competitive rents, and ownership--all information that was on hand and did not require any new research to locate. The market researcher looked at ( )A. a closed studyB. secondary dataC. primary dataD. a statistical analysis
题目3单选题
To determine new product opportunities, British Colombia's Sun-Rype Products conducted focus groups in which it learned Canadians are having trouble getting their required servings of fruits and vegetables each day—especially the vegetables. It gathered ( ) dataA. heuristicB. primaryC. consensualD. collaborative
题目4单选题
Before launching its latest line of health drinks, a beverage manufacturer provided free samples of the health drinks to a large and culturally diverse set of families. It then conducted a survey where the participants were asked about their first impression about the drinks. This is an example of ( ) researchA. qualitativeB. quantitativeC. descriptiveD. analytical
题目5单选题
When assessing the quality of secondary data, it is ( )A. not necessary to know why the data were collected in the first placeB. important to be able to have easy access to the dataC. important to know the purpose for which the data were originally collectedD. not important to know when the data were collected
题目6单选题
In Singapore, Coca-Cola wanted to develop an advertisement program. They selected a group of teenagers in a room, and a trained moderator facilitated discussion asking questions on brand's image, advertisement, social trends, TV watching habits, and snack usage. This type of research is called ( )A. survey researchB. observational studiesC. comparison studiesD. focus group research
题目7单选题
If a product is in the growth stage of its life cycle in developed countries, it is most likely to be in the ( )stage in developing countriesA. introductionB. growthC. maturityD. decline
题目8单选题
In ( ) research, usually a large number of respondents are asked to reply, either verbally or in writing, to structured questions using a specific response format or to select a response from a set of choicesA. qualitativeB. quantativeC. descriptiveD. deductive
题目9单选题
Which of the following questions should be asked by a marketing researcher when trying to establish the reliability of secondary data sources in the international arenaA. How much does the data costB. For what purposes were the data collectedC. What language is used in the host countryD. Was the data available on the Internet
题目10单选题
The first step of marketing research is to ( )A. determine the research objectB. define the research problem and establish research objectivesC. select and design the survey methodsD. collect the research data
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