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单选题 1.In the Boston Matrix Analysis method, products with fast sales growth and low market share are called ( )
学科：市场营销练习题
时间：2024-06-29 09:21:29
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题目1单选题
1.In the Boston Matrix Analysis method, products with fast sales growth and low market share are called ( )A. Taurus productsB. Star productsC. Problem productsD. Thin dog products
题目2单选题
2.The most commonly used non-tariff barrier measures are the import licensing system and ( )A. Foreign exchange controlB. Discriminatory government procurementC. Quota systemD. Technical standard restrictions
题目3单选题
3.The definition of ( ) is the performance of business activities designed to plan, price, promote and direct the flow of a company's goods and services to consumers or users in more than one nation for a profitA. International MarketingB. Polycentric philosophyC. Regiocentric philosophyD. Ethnocentric philosophy
题目4单选题
4.In general, top management of firms with an ( ) consider that domestic strategies, techniques, and personnel are superior to foreign ones ,consequently, international operations and customers are considered secondary to domestic operations and customersA. Ethnocentric orientationB. Polycentric orientationC. Regiocentric orientationD. Geocentric orientation
题目5单选题
can lead to a breakdown in communication between parties from different cultures. For example, an employee of a large multinational company from the United States has been trained by career counselors in the United States that looking one's counterpart in the eyes conveys directness and honesty. When this individual conducts business in Japan using direct eye contact, he is likely to be perceived as abrasive and challengingA. MarketingB. Self-reference criterionC. Small entrepreneursD. Government Barriers
题目6单选题
6.The products that have the greatest impact on supply and demand due to factors such as climatic conditions, topography and natural resources are ( )A. Industrial productsB. Agricultural productsC. Fast moving consumer goodsD. luxury goods
题目7单选题
7.In the East Asian market, the main market countries for Japanese manufacturing products are ( )A. ChinaB. North KoreaC. KoreaD. Mongolia
题目8单选题
8.The common features of culture do not include ( )A. Culture is learnedB. Culture is diverseC. Culture is groupedD. Culture is alternative
题目9单选题
9.The negative performance of the ecological environment accompanied by the rapid development of the economy does not include ( )A. Resource substitutionB. Land desertificationC. Serious environmental pollutionD. Acid rain pollution area expansion
题目10单选题
10.According to Rostow's theory of economic development stage, which stage is in China currently ? ( )A. Traditional SocietyB. Transitional SocietyC. The drive to MaturityD. High Mass Consumption
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