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单选题 It implies in the essay that ______ is one of the most important elements in determining the success or failure of a product
学科：商务英语阅读（四）
时间：2023-06-13 12:08:56
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题目1单选题
The parties working as a channel distribution system are composed of ______A. distributors, wholesalers and retailersB. agents, brokers and buyersC. manufacturers, distributors and wholesalersD. manufacturers, wholesalers and retailers
题目2单选题
It implies in the essay that ______ is one of the most important elements in determining the success or failure of a productA. the nature of the distribution systemB. the distribution objectivesC. the distribution patternsD. the final consumers
题目3单选题
To judge your product is underpenetrated or over penetrated depends on the following points except ______A. whether your firm has enough penetration to maximize sales in any given marketB. whether your firm traces sales by distribution outlet for your product categoryC. whether your firm pays out the marketing investment in any given marketD. whether your firm fully utilizes the media in any given market
题目4单选题
If your product is ______, it requires very specific distribution and more in-depth, personal selling to the target marketA. small and newB. expensive and complexC. complex and newD. noncompetitive and cheap
题目5单选题
Which of the following cannot lead to the conflicts within a channel systemA. A natural outgrowth of different economic interests of manufacturersB. Action to maximize profits by one channel membersC. Different perspectives between the manufacturer and the retailerD. The channel leader gets around its intermediaries and takes on their functions
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