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判断题 Attitudes and beliefs are generally slow or difficult to change
学科：解密市场营销（双语）
时间：2023-05-10 12:38:07
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题目1判断题
The airline Jetstar charges passengers extra for meals, in-flight entertainment and additional baggage. Jetstar would be best described as focusing on its core serviceA. 对B. 错
题目2判断题
A government department would potentially be not-for-profit organisationsA. 对B. 错
题目3判断题
Marketers focused on increasing profit through advertising and one-to-one selling at the stage of market orientationA. 对B. 错
题目4判断题
Attitudes and beliefs are generally slow or difficult to changeA. 对B. 错
题目5判断题
Marketing can be practised by governmentsA. 对B. 错
题目6判断题
In B2B markets, the demand for coffee beans is related to the demand for coffee machines. This example reflects elastic demandA. 对B. 错
题目7单选题
Which of the following statements provides the best description of the marketing concept of positioningA. The methods followed by an organisation when promoting its products in the marketB. How target markets perceive an organisation, its products and brands in relation to competitorsC. An organisation's market share in relation to competitorsD. An organisation identifying target markets for its products
题目8判断题
'Grey Nomads' (the market segment of retired baby boomers who like to travel) are an example of a market segment that could only be identified by demographic segmentationA. 对B. 错
题目9单选题
Which of the following options best describes the target marketing conceptA. Identifying smaller, more targetable market segments, then tailoring the marketing mix to best appeal to those segmentsB. Identifying business-to-consumer markets, then tailoring the marketing mix to best appeal to those marketsC. Identifying business-to-business markets, then tailoring the marketing mix to best appeal to those marketsD. Developing a marketing mix for the market
题目10单选题
Supermarkets offering reusable bags for shoppers to pack their groceries could best be described as ______A. a societal market orientationB. a consumer orientationC. a product orientationD. a sales orientation
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