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多选题 A public relations campaign could potentially be used by an organisation for which of the following reasons
学科：解密市场营销（双语）
时间：2023-05-07 15:06:05
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题目1多选题
Which of the following statements are correctA. Choosing appropriate media makes it possible to aim advertising at potential target marketsB. The choice of media in which to advertise can positively or negatively impact on a brand's imageC. Public relations campaigns are generally high costD. Public relations activities can be used as a tool to combat negative perceptions or events
题目2多选题
Which of the following are disadvantages of personal selling over other promotional activitiesA. The marketing message can be tailored to suit the potential buyer's needsB. Personal selling is time-consumingC. Personal selling has a more limited reachD. Personal selling is relatively expensive
题目3多选题
A public relations campaign could potentially be used by an organisation for which of the following reasonsA. To counter negative publicityB. To generate positive publicity and goodwillC. As part of crisis managementD. To build and sustain good relationships with stakeholders
题目4多选题
Which of the following statements are correctA. Loyalty programs reward consumers for the amount they spendB. Loyalty programs can be a form of consumer sales promotionC. Loyalty programs are designed to encourage repeat purchasesD. Loyalty programs include signage and displays in stores, and free product trials of demonstrations in stores
题目5多选题
Which of the following statements are correctA. Advertising in newspaper can be effective in reaching niche target marketsB. The overall effectiveness of advertising can be difficult to measureC. Advertising in magazines can be effective in reaching niche target marketsD. Advertising via television can be effective in targeting a geographically concentrated audience
题目6多选题
Which of the following statements are correct in relation to post-purchase dissonanceA. A consumer feeling they have purchased too much after a shopping trip is an example of post-purchase dissonanceB. A consumer feeling they have purchased what they expected after a shopping trip is an example of post-purchase dissonanceC. A consumer having second thoughts about the wisdom of a product purchase is an example of post-purchase dissonanceD. A salesperson who follows up with a customer after they have made a purchase may be able to reduce that customer's post-purchase dissonance
题目7多选题
A public relations professional would likely engage in which of the following activitiesA. Event promotionB. Media liaisonC. LobbyingD. Product pricing
题目8多选题
Which of the following statements are correctA. Advertising in newspaper can be effective in reaching niche target marketsB. The overall effectiveness of advertising can be difficult to measureC. Advertising in magazines can be effective in reaching niche target marketsD. Advertising via television can be effective in targeting a geographically concentrated audience
题目9多选题
Which of the following statements are correctA. Sponsorship is a public relations toolB. In return for financial or other support, a sponsor will usually have the right to display or associate their brand name, logo, or advertising with an event or personC. A sponsor must legally ensure that an event or person they are sponsoring has some form of relationship with their products or activitiesD. Consumers are beginning to pay less attention to corporate sponsorships
题目10多选题
Which of the following statements are correctA. An organisation can implement sales promotion strategies to offer extra value to consumers in a bid to increase salesB. An organisation can implement sales promotion strategies to offer extra value to retailers in a bid to increase salesC. An organisation can implement sales promotion strategies to offer extra value to salespeople in a bid to increase salesD. An organisation can implement sales promotion strategies to smooth demand
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